QUESTIONS TO BE ANSWERED WHILE DOING A BRIEF. GUIDLINE

1. Why I have chosen this brief?
2. What is it you want to get from it?
3. What do you want to make/do?
4. Why do You want to enter it?

5. What is the problem?
6. What is it asking you to do about it?
7. What is it trying to achieve?
8.  What are the 10 most important words on the brief?

9. What is the message? (5 statements)
10. Who is the audience? (5 people)
11. What is the context? (5 places)
12. What products are asociated with it? (5 products)

13.What do you HAVE to do?
14. What you NEED to do?
15. What can you do? (I would rephrase into what can't you do? and why?)
16. What hasn't been done before?

17.What do you already know?
18. What do you need to find out?
19. What is stopping you?

CRITERIA (HOW TO WIN)

1.Professional execution
2. Originality
3. Effective communication
4. Meet the brief
5. Meet submission guidlines
6. Mind blowing visuals
7. Question the brief (break)
8. Quality of presentation (professional execution?)
9. Informed decissions
10. Contextualisation
11. Understanding your audience
12. Meet the deadline