Thursday, 22 November 2012


I have no idea who did this, but Tom send it to me. And I'm really glad he did, I really like this idea!I think it works really well with my idea for the responsive brief, probably you are still unaware but from last session with Fred I decided to change my brief and after REALLY long time of searching for the perfect brief I discovered (wasn't really that hard to find) D&AD task set by D&AD itself. "Make Your dream job a reality". I already identified 3 studios that I'm going to apply this brief. I used the other ones as development for PPP. That's why I think it's a win win brief. I'm really UP for doing this, there are so many ideas in my head already.

YES. I'm still working on a DELL not a Mac. Get used to it.

The only problem is that my development work of this brief I'll need to HAND IN IN PAPER format. Luckily enough, the review that I wrote for SNASK 'Maike enemies and gain fans' ended up on one of their event wall posted by the man itself Fredrik Öst.

And today I've had 318 view on my PPP blog. Was quite exiting to see a number like that, usually I never get more than 20 and now 318! amazing, thank You Snask. BUT the point I was trying to make was that SNAS (as everyone knows really well now) is probably (to keep the secret) one of those three studios that I chose and I can't have the chance of them seeing the concept I planned, because it won't be interesting than. So I'll submit that part of work in paper copy and than after 'the plan' is done I'll post it here.

Back to the inspirations/installations/concept

by frederik heyman <----this person is pretty amazing. I really like his absolutely 'out of the world' installations. Such a surreal concept. If you like installations you should check it out.  (thanks to Lizzi that share her discoveries with me)

I'm also thinking to try the
[ what a sick motivation is this, this is what they offer to the people that are chos en.]
If you are selected as one of the 6 participants, it’s time to pack your bags and move to Amsterdam. Wieden+Kennedy will cover the expenses for your travel, provide accommodation for 6 months, and a minimum-wage salary. Additionally, the participants will have a designated space in the office, will be provided with computers and software and will be granted access to Wieden+Kennedy Amsterdam’s facilities (recording spaces, kitchen, gym, art studio, fruits, veggies, garden and loads of coffee).

I'm probably going to use this brief to develop a body of strong work.I still have 6 month of preparation. and this is another good source to look into Jessica Walsh is just amazing!

Tuesday, 20 November 2012


It's official. We are a group:

Mike W.
and me:}

So today I sent everyone an e-mail and hopefully on Thursday we are going to have the FIRST meeting and discuss our crazy ideas in a very sexy environment in DOCK STREET MARKET.

I also set 4 basic tasks so we would have stuff to discuss after all this is a business meting and no one goes to a business meting without doing their research first.

A successful company has to be well thought trough so it needs a little bit of order and loads of  passion 

and yes yes, work! 



Monday, 19 November 2012


The journey trough SNASK'iness.

A FRESH and REVOLUTIONARY take on design (and life)  and a good-read these are  the first things that come to mind after reading this amazing book 'Make Enemies and Gain Fans'. I would say that SNASK have crazy (good) attitude and a will of a thousand Greek men fighting against the Gods for their place on earth. I'm a graphic design student and so it is that we 'read' a lot of design books, but trough two years of 'studying' graphic design I have never discovered anything like this book. I'm glad that that one Autumn day in a small town called Leeds my tutor John Watters and course mate Mike Williams had that discussion about this book and got me into this SNASK'iness. While reading this book I started annoying (in a good way) everyone in the studio about challenging yourself, taking risks, doing what you enjoy and 'pink lies'. One day I even came in wearing PINK just to bring a little bit happiness/positiveness into the studio (so it happens that there were two other girls wearing pink sweaters that day, happy accidents). For all the student that are still looking for a place under the sun I would suggest reading this book. If the 'typical' story line is NOT your cup of tea you might find some inspiration, positiveness and encouragement in this journey of Snask. You also get a peak into the 'behind the scenes' which answers  the BIG question 'So HOW did THEY make it?'. When you put the book down after reading the last chapter you'll find yourself craving for more SNASK (yum). It's like a good romance story about Romeo and Juliet, just Snask and Design without the sad ending.

{ME} just wrote a review on the book 'Make Enemies and Gain Fans' by Snask, hopefully it's going to appear  here:


Thursday, 15 November 2012


Today I started the photo shoot of my 6 installations for print production and as I go along I learned quite a few things. These are the considerations for working in a studio on an installation next time:

  • PLAN EVERYTHING. Even the tiniest detail. 90% of success depends on PLANING
  • SKETCH your ideas out so You can show them to the other people working with You.
  • Lights and Preparation takes way more time than expected. (Plan more days ahead)
  • Have more people in the 'crew' to help out.
  • Think about the lighting before hand
  • Never do an installation on the 'busy' time of the year (before deadlines). Everyone would just be stressing out way too much.
  • ALWAYS have a photographer working with you. You have no damn thing what what does. (Thanks for Holly Peel in 1st year photography for helping me out. I wouldn't have done s**t without her)
  • TAKE A HARD DRIVE TO BACK STUFF UP! (Seems quite legit, but believe me because you are so cough on the 'making' and 'creating' you forget as important stuff as BRINGING IN WHERE TO BACK UP)
  • If anyone agrees to do an installation - make sure you inform them that they are not going to have any physical or psychological rest until the installation is fully complete
  • LEAVE more time for the photo shoot
  • Never do more than 2 installations per day. Less stress - more fun. 

Tuesday, 13 November 2012



(still haven't decided)
  • Installations/High Touch Visuals/Sterographics
  • Collaborations with other people
  • Interactive and innovative design

  • Project management and ineffective use of time
  • Most of the time - too sociable
  • There is only a pocket of motivation  per project.get motivated easily and get really into whatever I'm doing but than get bored of a project  - don't like coming back. Never did.
  • Try to get a placement in Snask, if not at least have fun and get to know them by sending out mail.
  • Create a BIG (budget of ~200) installation! (already have an idea)
  • Learn webdesign and buy a domain name so no one could nick it! 
  • Get a mac! 
  • I wish that people could understand the power of the mind and learn to use it to motivate themselves, to do what they want to do in life and just be happy.
  • I wish motivation would always stay and never go away.
  • I wish i could travel around the world. 

Thursday, 8 November 2012


1. Why I have chosen this brief?
2. What is it you want to get from it?
3. What do you want to make/do?
4. Why do You want to enter it?

5. What is the problem?
6. What is it asking you to do about it?
7. What is it trying to achieve?
8.  What are the 10 most important words on the brief?

9. What is the message? (5 statements)
10. Who is the audience? (5 people)
11. What is the context? (5 places)
12. What products are asociated with it? (5 products)

13.What do you HAVE to do?
14. What you NEED to do?
15. What can you do? (I would rephrase into what can't you do? and why?)
16. What hasn't been done before?

17.What do you already know?
18. What do you need to find out?
19. What is stopping you?


1.Professional execution
2. Originality
3. Effective communication
4. Meet the brief
5. Meet submission guidlines
6. Mind blowing visuals
7. Question the brief (break)
8. Quality of presentation (professional execution?)
9. Informed decissions
10. Contextualisation
11. Understanding your audience
12. Meet the deadline

Tuesday, 6 November 2012



1. Identify 5 studios/companies which you consider potentially synergistic to your personally. Write a short explanatory paragraph and reasons for each. 

  • SERIAL CUT. Tho the company is classed as image makers and they focus more on art direction but still they are a full-on working creative community which include design, photography, motion graphics and 3D design. I've been following them for quite a while  and I think one of the main reasons is that I really like the use of bright colours, of course the amazing installation work they do and  the happy feel you get after looking at their work. It's also very well crafted and highly professional (did u see the quality of the finals? mind-blowing). You can feel that they really work hard and love what they do. 
  • SNASK. (Only now I reaised that probably I like agencies that use serif typefaces for their logos). We were introduced to Snask trough John (THANK YOU) and I remember the first time I saw them on Johns computer on 'Creative Mornings' - I thought wow, so design is not just about being serious, thank GOD! I really like their playful attitude towards design and LIFE in general. I just recently finished their book and actually felt sad that it finished. I find Snask philosophy very intriguing - YES. I'm all up for hard work and having dreams and challenging yourself! But why not do it in a more FUN way?? After all it's a creative job! Not only I really like their attitude and way of life but I LOVE their 3D installations!!! And again I find myself facinated by good choice of colours, fun and chalanging and of course professional display and TYPE! Loads of HYPES for Snask!!! SNASSKYY :} (and I like Pink lies as well)
  • KOKOKAKA. Another great design studio introduced to me by John. (situated in Sweeden as well as Snask. Amazing!) Kokokaka is a really innovative and more digital design agency. They focuse  digital artwork (such as websites, videos and so on.) But they have this really innovative and as you can see (we just started learning web) ground breaking rules approach. Which I'm UP FOR! You learn rules so just you could break them! They feel like a really fun and hard working studio which is (now after the third studio, I can proudly say) one of the most important qualities in a creative studio! Hard work - no fun is just not for me. I need to be exited about things than I can do them well and no matter how much time it would take - as long as I'm HYPE - I CAN DO ANYTHING! So I think Kokokaka has just that kind of attitude: Creative, innovative and rule-breaking 
  • Sagmeister&Walsh inc. I heard about them from David and he was looking into Sagmeisters work all last year and I started looking into it as well. I have a hate and love relationship with their work. But one thing I do know that as a studio they are really experimental and challenging which I think is an amazing thing! It feels that if you go to a studio and they give you creative freedom - the work that is produced just has that special touch to it! It has an emotional bind! 
  • Julien Vallee Motion & Design. One of my MOST favorite installations were made by this studio!!! I think his work is really professional and colourful (YES! I LOVE COLOUR!) and innovative! The other thing I like that it's really HANDS ON! I love that craft side of the work and how you can still sell it and produce it as high professional graphics.
2. Identify the top choice and WHY you feel that they might have synergy with your practice  now or in the near future?
  • It's SOOOO hard to choose ONE!!! Can I go for them all? (guess will need to choose one for now). I'll choose Snask for now! (Just finished reading their book and I do agree am absolutely obsessed about them right now, everyone started hating this already in the studio, or maybe just hate me talking about them so much). First of all! I AIM FOR THE IMPOSSIBLE! Probably going to give them quite a hard time by always aiming high! Hope to bring my energy! Everywhere I'll go I'll bring my energy and not many people can actually deal with it in day to day basis - I think they could cuz they seem very energetic. Could be the 'refresher' after a hangover (I never get them anyways and don't drink anymore). Design wise if I work for people I like with the project I LOVE for clients that I treat like family, so much good energy has the potential to absolutely ROCK the project! To me it's as important what kind of people I work with! As Snask so do I share the love of installations and motion!!! I'm a hard worker and like to put extra hours into whatever I'm doing! So hopefully at teh end of the year I'll have what it takes to do it SNASK way! 
3. Is Your choice based on:

Direction of Practice
The brand philosophy
Client base?
  • I think all of them together (except the location, I know I know Stockholm is amazing and beautiful, but SO COLD!!!! I don't like COLD. I like SUN). Of course the most important one has to be the brand philosophy, followed by direction of practice!

4. What if none of those is YOUR  main reason for choosing to follow this organization, what is it spacificaly?
  •  Pink lies.
    That and I like living my life not just closed in an office doing graphics. I want to go places! See people, meet people and have fun on the way. As Snask said: 'We spend so much time working why not have fun while doing it?'.
5. When considering these practices:
Please consider:

WHO they are and Who are You?
WHY are you contacting them and why they should listen?
WHAT do you want them to do next and what do you actually want?
WHY should they get back to you?
  •  They are Snask and I'm Greta. They are interesting, exiting and innovative. I'm hyperactive, passionate and like reaching for the impossible. They produce high quality, well-thought trough ideas and hands-on design. I still haven't found my niche (getting there), can make any boring project into something interesting (it's all state of mind) and LOVE installations!!!!!!
  • Because they don't know (yet) what's coming for them! If not do a placement at least get in contact with them for future collaborations. And have a fun project whiles doing that.
  • I want them to have fun and enjoy until the time is right than just take me on board for a internship.
  • Because hopefully they will be intrigued
6. Now you have identified these studios you feel synergy with. Please list 8 methods you could utilize to contact them?
  • A typographic sculpture - trough post
  • A game/puzzle - trough post
  • An animation - trough mail
  • An installation - trough post
  • Motion graphics - trough post
  • A postcard every month
  • A white pigeon with an attached message

Friday, 2 November 2012


Last week I bought the SNASK book 'Make Enemies & Gain Fans (actually it happened by accident, cuz Mike started moaning how he ordered his ages ago and it still hasn't been delivered, so I checked it out and decided that I need to start investing into books) and I can tell you (I'm half way trough it) but it must be one of the MOST INTERESTING TO READ design books I have ever read. And really motivational and inspiring! I really want to do a placement there, the only problem is I'm still not as good, but now I feel that i know what I need to focus on and develop! I'm not ready yet for you SNASK but I will be and I really wanna BE!!!

So the second purchase just after I ordered the Snask book was 'Life's a Pitch' by S. Bayley & R. Mavity recommended by both David and Fred. Still haven't started reading it, but hopping it to be good from what I heard.

And literally  5 minutes ago I ordered 'ExtraBold' by Serial-Cut (one of my absolute favorite design studios). I'm really exited and glad I decided to quite drinking because I wouldn't have had the money to buy this book. And not only that it's an amazing design studios book, but the book itself has really interesting features to offer. IT'S NOT JUST A BOOK. (check out the video and you'll see what I mean! I think design-wise It's amazing and really innovative!) The only problem is that i don't have a smart phone -                                                                                                       very smart of me...

"ExtraBold." Augmented Reality from Serial Cut™ on Vimeo.