STUDIO BRIEF 1 - A DESIGN STRATEGY.

Brief Collect, catagorise and reflect on a body of investigative research, creative references and responses to set tasks in the form of your PPP blog. You should make regular posts to your blog that demonstrate an increasingly individual/independent exploration of Graphic Design, the broader creative industries and general visual culture. You should use this brief as a starting point for the development of an increasingly informed understanding of the nature of contemporary graphic design practice and its role in our local, national and international culture

You will need to maintain an ongoing evaluation of your individual progress in Level 05 of the programme by regularly reflecting on what you have learned, how you have developed and how this relates to your own creative ambitions. As part of this process you should post copies of each End of Module Self-evaluation to your blog in order to maintain an ongoing recorded of your reflective skills and analytical responses to your own development.
StudyTasks will be set and you will need to record your responses to them but you should use them as a starting point for your own independent research activities

AWESOM PHRASE.

"YOU ARE VISUAL JUNKIES" 

-FRED 

OUGD502. STUDY TASK 1.

Identify and explain 5 reasons why you chose 

to study on this programme:

#1 Has an excellent reputation that the tutors and the students helped develop.

#2 Small year intake. You get to know all the people in the course and other years.

#3 Intense work load. You get to learn how to manage your time and your projects and you get more than one task per week sometimes even per day.  

#4 Friendly and helpful staff. Easier to learn to use college equipment (I'm usually scared of machinery.)

#5  Professional studio environment. I work better if I have a professional work environment. Devoted studio space.

#6 Devoted tutors make the students more devoted to the course. It is what it is. 


Identify and explain 5 things that you want to

learn during your time on the programme:

#1 I want to learn motion and kinetic type, because I think they are really useful and may be some times more effective than paper based designs.   

#2 Learn about web design and all programming stuff (that I have no clue about, going to be a hard module) because that one is definitely useful in the 21st century design community. 

#3 Get better at the software we use and learn about other possible design software out there so I would be well informed and well skilled so I would feel more confident when talking to other professionals or making my designs look more professional. 

#4 Learn what are the best ways to promote myself, if you're name is not out there so what the hell have you been doing? How people are going to find you if you're not going to help them find you?

#5 Learn communication skills that will help me get placements and arrange studio visits. 

#6 Be more professional and figure out what makes me happy regarding design that's just one of the lives goels, isn't it? To be happy in what You are doing. 

#7 Do more collaborations outside college, creating you're own creative network might be good if one day I decide to be an Art Director. 

#8 Say NO to friends that ask me to do free designs for them, wasting a lot of precious time. 


Identify and explain 5 skills that you think are

your strengths:

#1 3D thinking (better at creating something that is non paper format, like installations)

#2 Organisation skills. Getting stuff arranged and getting everyone together.

#3 Planning time and project management. List making- OH YES! Notebooks are covered in to do lists or time management tables. (I wish it would be a s easy sticking to them)  

#4 Layout (apparently, Nigel said my layout are really neat and clean, which I think is good, never knew that before)

#5 Presentations skills (not as afraid to do presentations, have no language barrier anymore)

#6 Fast learner (noticed that this year, well at least I think I'm quite fast at learning. Don't really have anyone else to compare with, so.... subjective)

Identify and explain 5 things that you want to 

improve:

#1 Communication skills with clients and design community so I would be able to feel free and well informed about design principles and terminology and can convert my ideas not only visually but verbally as well. 

#2 Learn to keep my designs constant throughout a brief, used to have a lot of problems with it. This year i will focus on series and the range of products so they would start to look more and more professional. 

#3 Blogging and appearance of my blog, look at it, it's terrible. Already behind a weeks blogging. So need to change that. 

#4 Make my bossy side of me WORK for the best of everyone, will try to be more initiative and maybe put my best foot forward on trying to make people in my group actually work as a group not as separate people. 

#5 Be more approachable to others, smile and talk to people! It helps to find new contacts that might be really useful and interesting in the future collaborative work and I'm not only talking about creative people, but people that might know project organising, or finance, or  techniques.   

#6 Stress less before the deadlines or crits. Less stress - more productivity  and less stress for others as well. Don't be selfish, we are all in this together and all equally work loads.  

#7 NEVER DO WORK A NIGHT BEFORE DEADLINE. NEVER EVER EVER EVER. (already did two all-nighters) Just not good for my health.  

#8 Stick to my well planed plans and to do lists. THE BEST WAY TO GO! 

#9 Do more stuff outside college. Contests and collaborative work and maybe get your work featured somewhere. 


Identify and explain 5 ways that you will

evaluate your progress:

#1 Blogging and sharing work online and gathering comments

#2 Getting feedback from my course mates and other year graphic design students

#3 Feedback from professionals and tutors

#4 Daily Self-eveluations 

#5 Crits and tutorials


Identify 5 questions that you want to find the 

answer to:

#1 What work is worth sharing online?

#2 How to get a placement and arrange studio visits?

#3 What is a good portfolio?

#4 How to improve my time management skills outside college?

#5 How to manage my work and study time?

#6 Will I be able to run in the morning everyday?

#7 How to not be over-worked and stay happy?

#8 How to make my work look more professional?

#9 What is an Art Director and can a Graphic Designer become one of them?


Identify and explain 5 things that inspire you:

#1 Running

Robert Garside, calling himself The Runningman, is a British runner who is credited by Guinness World Records as the first person to run around the world. Garside began his record-setting run following several aborted attempts from Cape Town, South Africa and London, England. Garside set off from New Delhi, India on 20 October 1997, completing his run back at the same point on 13 June 2003. While his run was challenged by some ultra distance runners and some members of the press, Guinness World Records, who spent several years evaluating evidence, declared it authentic and the record was officially bestowed on Garside on 27 March 2007 at a ceremony in Piccadilly Circus, London, England.

#2 People that are non-ordinary (but than everyone is extra ordinary) and aim to achieve interesting goals in life. People like that are strong and have a strong mind, that's what inspires me. WILL! 

#3 Good people that devote their lives for one purpose that to them is the right one. Devotion is an amazing and powerful force. 

#4 People that don't give up no matter what. Stories about people that reached the bottom and than stood up and started again. Loads of non-sence happens in life, but it doesn't mean You need to quit, like-wise. FIGHT!

#5 Music and concerts (starting my musical education again around leeds, going to a hot chip concert October 9th.) Just need to get out of graphic design environment a little. 

#6 David because he can do whatever he sets his mind to. (Wish he would start cleaning after himself tho)

#7 TRAVELING (which I haven't done for a while) because it's one of the biggest joys in life. Seeing new places, meeting new people and getting to know different cultures. 

#8 Not wanting to go back home to Lithuania without achieving great things before - loads of people count on me or expect big things from me (back there in lithuania) THE PRESSURE IS ON! 

#9 Family, because they gave me so much and I want to prove them that i can do this and they can be proud of me. 

#10 Other brilliant designers and designs. Clever designs or dimensional  designs really inspire me. 

#11 INSTALLATIONS!!! I LOVE THEM! 

#12 Luke, my friend in london he recently did an amazing installation in covent garden proving that HARD work does bring good luck.  


Identify 10 examples of design that illustrate

your fields of creative interest:


1. House Industries."Girard Blocks","Nativity"

2. SNASK. 

MEATPACKAGING DISTRICT

Ambition
Stockholm´s meatpackaging district has been the heart of the city’s food supply for over 100 years. In 2012 Stockholm city decided to document its history through creating an elegant book about one of the most important areas of the city. Snask was hand-picked to the project by the PR-agency JMW and the publishing house Informationsförlaget and asked to create a book that would push the limits of beautiful design.

Action
Together with JMW & Informationsförlaget, we set out to create a new category of books: the meat-table-book. A conversation-starter packed with intriguing photos, butcher´s anecdotes, Swedish traditional food recipes and never-before-seen archive material from the city museum. We named the book ”Meat & Blood” (sv. “Kött & blod”) to make it eye-catching in the shelves. Design was inspired by the areas arcitechture , such as white dirty tiles, meat hooks and blood. Passing the area on the subway, people get aware and recognise it by its 25x5m neon sign at the entrance. So when choosing how to make the book cover, we saw no other choice than to build the title typography as a neon sign. All in all we´ve been in-charge of book design, editorial design and art direction.

Impact
Stockholm city is very proud and super happy of their new book. 192 pages of mind-blowing meat-stories and a neon sign that the meat packaging district, Stockholm city and the publisher is fighting over to put on their wall.

3. 123buero. 

4. NON-FORMAT.

5. UK-based Joseph Egan is a student at the Chelsea College of Art and Design, and for his final project he created this amazing anamorphic type installations: the pieces align properly only when you look at it from a very specific angle.

6. This super creative typography installation, created by Bangkok-based design studio FARMGROUP, is made entirely from colorful drinking straws. It’s both mind-blowing in its execution and fabrication. Can you imagine sticking all those straws together?

Christmas & New Year decoration for Siam Center. We created hanging installation made by used drinking straws–these colourful plastic tubes act as the building blocks of larger shapes and words, which will bring the spirit of the Christmas season into this 3 dimensional installation. This installation tried to emphasize the idea that nearly anything has a second life and can be reused.

7. Serial-cut Design Studios. 

What could a dude do in his free time? Digging more, visit a rock concert, enjoy barbecue at the beach or go snowboarding, among other activities. Photographer: Paloma Rincón. AD agency: Saatchi & Saatchi LA. Production: The Mushroom Company. Reps: Berstein&Andriulli NY.

Technology giant IBM is has lately being been involved in supporting sports promotion. This ad bends shapes the world of tennis, soccer and rugby with some technical and computer-like props to build in the forging of the claim, "Data is a game Changer". Designer: Jimmy Andersson.

For almost 20 years, Goa has been the best monthly Sunday party in Madrid. An outstanding selective international music program and excessive attention to every last detail has been the secret to becoming its being a classic and a reference point. The last rebranding and visual work defined the different themes of each party: Celebrities, Apocalypse, Super Goa, Madriz, Like a Virgin, Naked and Rockstar. Photography & styling: Bartholot.8. Advertising studio Doyle Partners created these amazing adhesive tape installations for a New York Times article entitled “What if the Secret To Success Is Failure?”. In these supplemental illustrations, they point out universal character traits inherent in two NYC schools. Stylistically, it’s pretty much what Joseph Egan and Hunter Thompson did with their Anamorphic Type project, but that doesn’t make it any less amazing. Please check out the Doyle Partners website for more of this series, as well as some great behind-the-scenes images, and more of their work. Below is are some making-of videos to help you contextualize how insane this stuff is.


9. Danny Sangra ( all time favourite)

10. “Flower Power your room. Ambi Pur.”

Ambient for Ambi Pur brand air freshener.

Advertising Agency: Jung von Matt Matt/Stuttgart, Germany
Creative Director: Armin Jochum, Fabian Frese
Art Director: Nicole Grözinger
Copywriter: Oliver FlohrsPhotographer: Attila Hartwig