SNASK. CHRISTMAS CARD.

A conversation that first evolved from just hearing about them to reading their amazing book "Make enemies & Gain fans" that I probably talked more about than any other design book that I have ever read. As even till no it remains just as described in my first ever conversation with Snask.

"A FRESH and REVOLUTIONARY take on design (and life)  and a good-read these are  the first things that come to mind after reading this amazing book 'Make Enemies and Gain Fans'. I would say that SNASK have crazy (good) attitude and a will of a thousand Greek men fighting against the Gods for their place on earth. I'm a graphic design student and so it is that we 'read' a lot of design books, but trough two years of 'studying' graphic design I have never discovered anything like this book. I'm glad that that one Autumn day in a small town called Leeds my tutor John Watters and course mate Mike Williams had that discussion about this book and got me into this SNASK'iness. While reading this book I started annoying (in a good way) everyone in the studio about challenging yourself, taking risks, doing what you enjoy and 'pink lies'. One day I even came in wearing PINK just to bring a little bit happiness/positiveness into the studio (so it happens that there were two other girls wearing pink sweaters that day, happy accidents). For all the student that are still looking for a place under the sun I would suggest reading this book. If the 'typical' story line is NOT your cup of tea you might find some inspiration, positiveness and encouragement in this journey of Snask. You also get a peak into the 'behind the scenes' which answers  the BIG question 'So HOW did THEY make it?'. When you put the book down after reading the last chapter you'll find yourself craving for more SNASK (yum). It's like a good romance story about Romeo and Juliet, just Snask and Design without the sad ending."

My first ever interaction with a design studio has never been as successful. I am very happy that Snask are and will always be my beloved branding & film agency. They definitely know how not only to create and challenge the norm BUT how to show love. This time as always the Christmas special that has become an annual thing now.

So I packed up many many different sweet and sprayed all the sour stuff in white. I'm not sure how much I spent on all the stuff all together but I would just like to make a statement here. I realized that I do not mind spending on projects even if it washes out my savings account. It's an investment from me to my projects and I guess to my future.So I do not regret not even one pound spent :} 

After I went into the AV room and Matt Burton gladly helped me with setting up and syncing  the high speed camera which all the smashing was filmed. Then I made a quick and (admiringly) rushed soundtrack yet again made it till the deadline and are happy to share the final result:



Round Two: SWEET CHRISTMAS from GretaMadline on Vimeo.

It was received well by Snask:

 I now always send these links to Fredrik and he always gives me the best feedback that I had trough my 3 years in LCA:

me: https://vimeo.com/82618006 <--- it's rainig candy on christmas eve!

Fredrik: Amazing Greta!! You blew our minds! Have a wonderful Christmas and a truly ground shaking new year!

Statement of Intent

-apparently-

I AM A CREATIVE WITH A GRAPHIC DESIGNER SKILL SET FOCUSING ON MULTI-FORMAT PROJECTS WHICH EXPAND UPON MY INTEREST IN CREATIVE DIRECTION AND ENTREPRENEURALSHIP

There will be unicorns.Thomas Burden

by looking at linkedin I discovered this studio apparantly it's a one mans band. The name was the first hook.

http://www.therewillbeunicorns.com/

When I first checked it out I was astonished by the color and playfulness and the 3d skills that this person had so I decided to write a fan e-mail to Thomas Burden who was the one that ran the studio. 

"Since graduating, to (my own) rapturous applause, from Camberwell College of Art's Graphic Design BA in 2007, I have mixed a freelance career with longer, full-time stints as a senior designer at leading design studios McfaulStudio and I Love Dust. I've been lucky enough to have my range of illustrative styles grace everything from book covers, ad campaigns and magazine editorials to packaging, animations, websites, stage visuals, building projections and the entire exterior of a Beirut shopping mall (true story) for clients Nike, Pathe, Greenpeace, Wall St Journal, Washington Post, The Guardian, UPS, Empire, Macy's, Faber & Faber, Penguin and pretty much every ad agency under the sun. I'm represented for my illustration work by the good folk of Handsome Frank"

I was really pleased when we managed to have a small discussion about graduating and graphic design. Most importantly I have learned one thing tho some of the methods of being professional do help but you don't need to present yourself in a "shablon". There is no wrong or right way of doing things or writing to people. The best advice that I got from T.Burden was:

" ' Graphic Design' was used by my tutors as a very vague term that covered anything creative and conceptual, when in reality most 'graphic designers' do exactly that - branding, web and print design. So it depends what you want to do as a career, if you're not a typography and layout geek, then that stuff probably isn't for you anyway. There's loads of other options career wise. Strong ideas, presented simply will always stand out best though I think. Don't over complicate stuff, that's probably my best advise for getting noticed. Whatever you want to do, you'll need to present your work in a professional and concise way."

I am going to take this advice further and from now on build up my own way to approach people, studios or clients. Work hard, be passionate, present yourself well and see what comes from it. 

First Presentation after Summer.

PPP PRESENTATION.

EXITING SELF DIRECTED PROJECT WITH MICHAEL WILLIAMS.

Creative director: Greta Madline
Production manager, typographer and co-director: Michael Williams

These are only few shots from part 2 that are going to be used for my creative CV.

'Shit I don't need' project. This is the unfinished project yet. But the initial idea was to collect un-needed stuff  create an alphabet from which later n to create typographic posters in the theme that 'Everything looks gold but not everything is', 'One man's garbage is another's treasure', 'Shit You don't need' and so on. I was quite exited about the project and working with Mike was so much fun, we hang out a lot but we have never done a project together. And he said he enjoyed it so did I. I will need to go on Monday and pick up all the stuff I left in the photography studios. Event the tutors there got very exited about the project. We got so much help from the Marcus and Paul - it's amazing and I feel so comfortable doing stuff like this. I think I will continue on exploring this type of graphics and see how I can adopt it for college purposes. 

I will be using thsi week to produce the final's we have a stop motion, few videos to go with the project, I still want to do some interviews and put a video together and explore it trough different media. We might have few exhibitions of this. One in Mrs Atha's and one in this Art festival. So very exited and can't wait for the other idea to hit, oh wait it already did. I already know my next installation!

We did Lithuanian letters as well so we can expand to our idea to another country. 

I-BRANDING.

I decided to listen to what other people have to say about me and let them lead my branding. This year I've got a person that draw this image and trough talking to him I influenced him to make changes. I have only met Jurgis Tamulis once and it was enough for him to remember me. This year I discovered as well that if You want creative freedom - You need to give creative freedom to others. I also learned the importance of working with other creatives, that's why in a way I wanted my business cards created by others. So this is how it looks:

For now this is the only thing I am going to do, these cards are going to be produced (each individually) after the deadline, because I want to emboss the image and dip die the paper in blue colour. I am really exited that I'm going toi be making rthem and hope they come out great, because than I can start giving them away.

I have been working on a concept for my send out packs and I have an idea in mind which I'm going to produce later on as well. Just to see reactions of companies. I am going to do them based around idea that a lot of people get their placements trough contacts and trough family and I think that way the industry is missing out on some really amazing talent. So I'm doing typographic mail out of  'Sorry, my aunt doesn't work in creative advertising but could I still get a chance'.

About the website I decided I have no need to create one right now because I started sharing my work on behance and I think that might be the right platform for now. I don't really know what kind of designer I am right now or where my creative practice might lead to so I don't want to create a website that I will never use.