I went on Wieden+Kennedys New York Office and found this. Thought it was amazing so decided to share it with you guys. A simple concept as 'the first pancake allways burns' (we have this saying in Lithuanian, not sure how it sounds in British). This guy has made a lot of pancakes. Enjoy your breakfast!
Description
In a world where making the font page of Reddit is equivalent to writing the great American novel and reaching 1 million Twitter followers makes you a celebrity, the idea of what it means to be culturally relevant has been shaken to its core. What has changed? What does it take to become part of culture in the digital era? Can it be planned or is it, as it has always been, a serendipitous outcome of exceptional talent or creativity? This panel explores how the internet has changed the rules of what makes people, products and ideas part of culture.
Questions Answered
- In a world where making the font page of Reddit is equivalent to writing the great American novel and reaching 1 million Twitter followers makes you a celebrity, the idea of what it means to be culturally relevant has been shaken to its core. What has changed?
- What does it take to become part of culture in the digital era?
- Can one plan to make something culturally relevant or is it, as it has always been, a serendipitous outcome of exceptional talent or creativity?
- Has the internet changed what it means to be a celebrity?
- Lessons for brand building on the internet.
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