PROBLEM ---> PRODUCT ---> RANGE ---> METHOD OF DISTRIBUTION
Statistical or Factual or Informative
Format V. Function
Consider:
Message (clear)
Tone (appropriate)
Media (effective)
3 questions to answer:
1. How far can You take it?
2.How far dare You take it?
3. How far will You take it?
BUT most importantly: ENJOY, PLAY and HAVE FUN
The Brief
In the workshop:
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