Re branding the re brand. Self promotional an my pour hands.

Not too sure why would anyone do this to themselves but a week before the deadline I decided to make my mock-up new business card a reality:

I did needed to though as the old ones went out of date with my website being live and having a e-mail that actually has my name as the ending which makes me look all professional and such. It had to be done.

I also had a new concept of the cards. this time they would be double sided and have a catch up line for each different type of people I meet:

- the potential client
- the future collaboration
- the industry professionals
- the passing model

I experimented with color in order to choose the right one as printed color looks different from on screen.

Documented the whole process trough photographic images as I find it easier that way to tell a story.

I hand cut every single one of my business cards

Met a very nice Foundation student specialising in graphic design. Had lovely conversation about the future plans and stuff.

And the final amount of my cards. Every single one of them is special as every single person that gets one.

 
Was thinking to do the final images in the studio but then the day in the park was so nice I decided to just do it in the central park in the city centre.

I used nano flake ink to get a spot varnish look.

used heat reactive ink to create the excitement and to be fare just to try it out at it does no damage to the final design.

My Story. My Name is Greta

D&AD_Make Your Mark_Tell a Story_Specifically Unspeciffic from GretaMadline

Business plan.

I started meetings with a business student Lewis, oh yeah, he has been in young apprentice:

We have been discussing my future plans for business and he has been explaining the whole process and possibilities and legalities. He prepared a whole presentation for our firs meeting and researched into the creative industry. I like the enthusiasm. We have discussed all the topics named beneath, the next meeting will be held on a Sunday after the deadlines to discuss the business plan writing. I have came up with an idea and a concept. Still working on the name tho.

I looked trough all the studios that I liked and picked up what they specialize in: 

WHAT IS/GD DOS:

FIRM/BUREAU/STUDIO

BRANDING & IDENTITY.

CREATIVE DIRECTION.

ART DIRECTION.

EDITORIAL DESIGN.

PACKAGING.

PRINT DESIGN.

PROMOTION.

PUBLICATIONS.

TYPOGRAPHY.

WEB DESIGN.

ADVERTISING.

CONSULTANCY.

CONCEPT DEVELOPMENT.

CONTENT DEVELOPMENT.

COMMERCIALS.

CURATION.

DESIGN SYSTEM.

INTERACTIVE.

ENVIRONMENTAL DESIGN.

EXHIBITION DESIGN.

FILM/VIDEO.

NAMING.

SIGNAGE.

WRITING/COPY.

INSTALLATIONS.

PRODUCT DESIGN.

ILLUSTRATION.

STORYTELLING.

EXPERIENTIAL DESIGN.

AMBIENT MEDIA.

PHYSICAL ENVIRONMENTS.

SOLVE BUSINESS CHALLENGES.

I also started thinking of what kind of studio I want. 

SOME STUDIOS HAVE ROBOTS, SOME HAVE SUITS, SOME HAVE TIES. WE HAVE IDEAS.

SOME STUDIOS OFFER UNDERSTANDING SOME - COMFORT, SOME RISK IT ALL, SOME PLAY NICE. WE TELL THE BEST STORIES.

WE CAN PROMISE YOU ONE THING - PASSION.

NAMES:

---

LOVE

---

VISION

---

WHERE WILL MY GOLDEN SHOES TAKE ME?

---

PASSION

None of the names are right yet. But I'll get there. 

Only recently i started a manifesto, this is the first point:

1. The goal cannot be the finish line or the top. The goal should be the process and every skill you learn whilst you are reaching out. As everyone can reach the top by accident but it’s the skilfull ones that can do it over and over again. (bouldering)

Happy Birthday wish from Snask

Snask has wished me a happy Birthday. I am very happy as you can imagine.

Snask. Easter card. Loved by Snask.

Easter was coming soon and I realized that Snask deserve their Christmas card. As I am still playing around with their studio one fi the meanings candy - I bought this much of pink candy:

Then I sat in studio 3 for two days and build up the prepared poster.

Again it was received really well by Snask which made me really happy. 

Sweet Easter to Snask from GretaMadline on Vimeo.

and even better personal msg:
me: https://vimeo.com/92390556 <--- sweet as always Easter cards for SNASK! Have a sweet one! I surely did whiles making this :
Fredrik: Jesus christ! So nice! Happy Easter to you as well. Everyone at SNASK loves you!

I am officially loved by Snask. I am not even sure where this is going anymore. I know I have started and definitely maintained the conversation with them and hopefully I am going to make it into an annual thing. I enjoy doing these small postcards a lot and I will not stop making them.

Honesty. Lord Whitney.

http://lordwhitney.co.uk/

I used the same honest approach with Lord Whitney a studio based in Leeds that specialize in prop making and set design. I e-mailed them just asking if they have any spaces available and could I do a placement or come and visit. I did get to visit them and be part of the first meeting of their grand idea to make Leeds into a more cultural and creative environment. We talked about the future of Leeds and there were many very interesting people that came and I decided that I definitely need to do GOLD AGAIN as there was a lot of good reactions about this project. I am happy there is such an amazing group of people in Leeds. And it proved my that there are a lot of honesty and sympathy in ths creative industry an it's not about competition... It's actually the opposite. I think the best people in the industry don't create to compete, they create to make an impact and to make great work that they love. There is no wrong or right approach to anything. There is only the approach that every individual person chooses.

Final Presentation. PPP

Identifying my strenghts. Team work

1. Let's face it. I am pretty good with people except the ones I don't get along with (see what I did there?) Collaborating with people comes very naturally to me and I enjoy it SO much.  I do have shared my fair due with trying to understand/please/hate/relate and all other human relationship problems and miss-communications. BUT once it comes to talking about ideas and art - I'm on the same page. I rarely get people trying to stop a project or are un-motivated to do work whiles I'm working with them. I cab obly be happy about this gift or trained skill?

2. Identifying other peoples strengths. I read somewhere that choosing the right people for the right job will just make the process 10 times easier and more enjoyable, not only that it will make the result 10 better. Realizing your faults is as essential so you can get the right people working in a team.

Studio research.

http://www.zimandzou.fr/70283/contact

a studio based in France and specializing in visual craft. 

Manifesto Presentation

Celebrating COP

Re branding.

screen printing my new business cards with gold again.

received an expensive bottle of sparkling wine from the lovely people in Vernon Street for being the 1000 student to sign in. Lucky egh? 

The logo still stays the same. I do have a memorable face.Why not use it to  be memorized? 

TA-DAM.

Gold and silver dust paint + florescent ink. 

SNASK. CHRISTMAS CARD.

A conversation that first evolved from just hearing about them to reading their amazing book "Make enemies & Gain fans" that I probably talked more about than any other design book that I have ever read. As even till no it remains just as described in my first ever conversation with Snask.

"A FRESH and REVOLUTIONARY take on design (and life)  and a good-read these are  the first things that come to mind after reading this amazing book 'Make Enemies and Gain Fans'. I would say that SNASK have crazy (good) attitude and a will of a thousand Greek men fighting against the Gods for their place on earth. I'm a graphic design student and so it is that we 'read' a lot of design books, but trough two years of 'studying' graphic design I have never discovered anything like this book. I'm glad that that one Autumn day in a small town called Leeds my tutor John Watters and course mate Mike Williams had that discussion about this book and got me into this SNASK'iness. While reading this book I started annoying (in a good way) everyone in the studio about challenging yourself, taking risks, doing what you enjoy and 'pink lies'. One day I even came in wearing PINK just to bring a little bit happiness/positiveness into the studio (so it happens that there were two other girls wearing pink sweaters that day, happy accidents). For all the student that are still looking for a place under the sun I would suggest reading this book. If the 'typical' story line is NOT your cup of tea you might find some inspiration, positiveness and encouragement in this journey of Snask. You also get a peak into the 'behind the scenes' which answers  the BIG question 'So HOW did THEY make it?'. When you put the book down after reading the last chapter you'll find yourself craving for more SNASK (yum). It's like a good romance story about Romeo and Juliet, just Snask and Design without the sad ending."

My first ever interaction with a design studio has never been as successful. I am very happy that Snask are and will always be my beloved branding & film agency. They definitely know how not only to create and challenge the norm BUT how to show love. This time as always the Christmas special that has become an annual thing now.

So I packed up many many different sweet and sprayed all the sour stuff in white. I'm not sure how much I spent on all the stuff all together but I would just like to make a statement here. I realized that I do not mind spending on projects even if it washes out my savings account. It's an investment from me to my projects and I guess to my future.So I do not regret not even one pound spent :} 

After I went into the AV room and Matt Burton gladly helped me with setting up and syncing  the high speed camera which all the smashing was filmed. Then I made a quick and (admiringly) rushed soundtrack yet again made it till the deadline and are happy to share the final result:



Round Two: SWEET CHRISTMAS from GretaMadline on Vimeo.

It was received well by Snask:

 I now always send these links to Fredrik and he always gives me the best feedback that I had trough my 3 years in LCA:

me: https://vimeo.com/82618006 <--- it's rainig candy on christmas eve!

Fredrik: Amazing Greta!! You blew our minds! Have a wonderful Christmas and a truly ground shaking new year!

Statement of Intent

-apparently-

I AM A CREATIVE WITH A GRAPHIC DESIGNER SKILL SET FOCUSING ON MULTI-FORMAT PROJECTS WHICH EXPAND UPON MY INTEREST IN CREATIVE DIRECTION AND ENTREPRENEURALSHIP

There will be unicorns.Thomas Burden

by looking at linkedin I discovered this studio apparantly it's a one mans band. The name was the first hook.

http://www.therewillbeunicorns.com/

When I first checked it out I was astonished by the color and playfulness and the 3d skills that this person had so I decided to write a fan e-mail to Thomas Burden who was the one that ran the studio. 

"Since graduating, to (my own) rapturous applause, from Camberwell College of Art's Graphic Design BA in 2007, I have mixed a freelance career with longer, full-time stints as a senior designer at leading design studios McfaulStudio and I Love Dust. I've been lucky enough to have my range of illustrative styles grace everything from book covers, ad campaigns and magazine editorials to packaging, animations, websites, stage visuals, building projections and the entire exterior of a Beirut shopping mall (true story) for clients Nike, Pathe, Greenpeace, Wall St Journal, Washington Post, The Guardian, UPS, Empire, Macy's, Faber & Faber, Penguin and pretty much every ad agency under the sun. I'm represented for my illustration work by the good folk of Handsome Frank"

I was really pleased when we managed to have a small discussion about graduating and graphic design. Most importantly I have learned one thing tho some of the methods of being professional do help but you don't need to present yourself in a "shablon". There is no wrong or right way of doing things or writing to people. The best advice that I got from T.Burden was:

" ' Graphic Design' was used by my tutors as a very vague term that covered anything creative and conceptual, when in reality most 'graphic designers' do exactly that - branding, web and print design. So it depends what you want to do as a career, if you're not a typography and layout geek, then that stuff probably isn't for you anyway. There's loads of other options career wise. Strong ideas, presented simply will always stand out best though I think. Don't over complicate stuff, that's probably my best advise for getting noticed. Whatever you want to do, you'll need to present your work in a professional and concise way."

I am going to take this advice further and from now on build up my own way to approach people, studios or clients. Work hard, be passionate, present yourself well and see what comes from it. 

First Presentation after Summer.