PPP. STUDIO (CALL IT) RESEARCH.

http://www.atmodesign.de/ <---- This studio is situated in Drasden which apparently is the capital of the Free State of Saxony in Germany (Which I never knew and feel really ashamed of that). Anyways this studio did this amazing branding for Pigmenpol

of course knowing me by now THIS is what garbed my attention.

http://www.minimallyminimal.com/ <---- This is the new love of my life (design life) Andrew Kim.

http://www.akatre.com <---- A new studio in Paris that Eve recomended to me and I have to admit I love their photography.

LATE NIGHTS.

REVIEW. 'MAKE ENEMIES & GAIN FANS' BY SNASK.

The journey trough SNASK'iness.

A FRESH and REVOLUTIONARY take on design (and life)  and a good-read these are  the first things that come to mind after reading this amazing book 'Make Enemies and Gain Fans'. I would say that SNASK have crazy (good) attitude and a will of a thousand Greek men fighting against the Gods for their place on earth. I'm a graphic design student and so it is that we 'read' a lot of design books, but trough two years of 'studying' graphic design I have never discovered anything like this book. I'm glad that that one Autumn day in a small town called Leeds my tutor John Watters and course mate Mike Williams had that discussion about this book and got me into this SNASK'iness. While reading this book I started annoying (in a good way) everyone in the studio about challenging yourself, taking risks, doing what you enjoy and 'pink lies'. One day I even came in wearing PINK just to bring a little bit happiness/positiveness into the studio (so it happens that there were two other girls wearing pink sweaters that day, happy accidents). For all the student that are still looking for a place under the sun I would suggest reading this book. If the 'typical' story line is NOT your cup of tea you might find some inspiration, positiveness and encouragement in this journey of Snask. You also get a peak into the 'behind the scenes' which answers  the BIG question 'So HOW did THEY make it?'. When you put the book down after reading the last chapter you'll find yourself craving for more SNASK (yum). It's like a good romance story about Romeo and Juliet, just Snask and Design without the sad ending.

{ME} just wrote a review on the book 'Make Enemies and Gain Fans' by Snask, hopefully it's going to appear  here: http://www.bokus.com/bok/9789063692971/make-enemies-gain-fans/#customer-reviews

AND IT'S ON!

QUESTIONS TO BE ANSWERED WHILE DOING A BRIEF. GUIDLINE

1. Why I have chosen this brief?
2. What is it you want to get from it?
3. What do you want to make/do?
4. Why do You want to enter it?

5. What is the problem?
6. What is it asking you to do about it?
7. What is it trying to achieve?
8.  What are the 10 most important words on the brief?

9. What is the message? (5 statements)
10. Who is the audience? (5 people)
11. What is the context? (5 places)
12. What products are asociated with it? (5 products)

13.What do you HAVE to do?
14. What you NEED to do?
15. What can you do? (I would rephrase into what can't you do? and why?)
16. What hasn't been done before?

17.What do you already know?
18. What do you need to find out?
19. What is stopping you?

CRITERIA (HOW TO WIN)

1.Professional execution
2. Originality
3. Effective communication
4. Meet the brief
5. Meet submission guidlines
6. Mind blowing visuals
7. Question the brief (break)
8. Quality of presentation (professional execution?)
9. Informed decissions
10. Contextualisation
11. Understanding your audience
12. Meet the deadline

BOOKS.

Last week I bought the SNASK book 'Make Enemies & Gain Fans (actually it happened by accident, cuz Mike started moaning how he ordered his ages ago and it still hasn't been delivered, so I checked it out and decided that I need to start investing into books) and I can tell you (I'm half way trough it) but it must be one of the MOST INTERESTING TO READ design books I have ever read. And really motivational and inspiring! I really want to do a placement there, the only problem is I'm still not as good, but now I feel that i know what I need to focus on and develop! I'm not ready yet for you SNASK but I will be and I really wanna BE!!!

So the second purchase just after I ordered the Snask book was 'Life's a Pitch' by S. Bayley & R. Mavity recommended by both David and Fred. Still haven't started reading it, but hopping it to be good from what I heard.

And literally  5 minutes ago I ordered 'ExtraBold' by Serial-Cut (one of my absolute favorite design studios). I'm really exited and glad I decided to quite drinking because I wouldn't have had the money to buy this book. And not only that it's an amazing design studios book, but the book itself has really interesting features to offer. IT'S NOT JUST A BOOK. (check out the video and you'll see what I mean! I think design-wise It's amazing and really innovative!) The only problem is that i don't have a smart phone -                                                                                                       very smart of me...

"ExtraBold." Augmented Reality from Serial Cut™ on Vimeo.